Kaleidoscope

Unlocking value to increase adoption

Product Sprint

“The core vision of the platform was integrated into every step mindfully”

Suparna Pal

Co-Founder and CEO, Kaleidoscope

Snapshot

Human-centred design thinking has unblocked barriers to adoption and unlocked tremendous value for Kaleidoscope's customers with multiple micro product sprints.

Challenge and impact

An unintuitive interface was slowing adoption

A key multinational client made significant investment into Kaleidoscope to help map their digital technology operations, surfacing critical insights across all their cloud entities, a niche vastly underserved. However, users found it hard to navigate the tools and extract the potential value its brilliant engineering delivered. Following a human-centred redesign, new user journeys were launched that surfaced actionable insights to executive and engineer stakeholders, increasing user engagement and perceived customer value.

Speed

5x

Faster task completion

NPS Score

10

Propensity to recommend to internal bp colleagues

Journeys

30

User journeys optimised

Objectives

Drive user engagement and adoption

Improve usability of the tool, reduce user confusion, clarify and simplify user journeys

Transform current usage of AI to a core capability

Better harness AI capabilities to speed up workflows and drive out actionable insights for customers

Increase ROI velocity

Faster customer onboarding to product reducing training time and speeding up customer’s workflows 

What we did

Research-led design

Qualitative research with both the stakeholders and customers helped define the problems to overcome, design principles and archetypes to solve for and decide which features to cut, keep and create. We led research interviews across stakeholders and customers that clarified the target users, their needs and pain points.

User-centred experience

Rapid prototyping and testing with customers created a rich body of evidence to help stakeholders decide what needed to be kept, created and cut. We co-created workflows that harnessed existing AI capabilities to drive faster task completion, user delight and faster adoption, moving the tool from novelty to a must-have.

New insights leading to bottom line value

Kaleidoscope’s redesigned abilities reveal the full picture of potential problems such as data vulnerabilities, cloud outages, and incorrect data configurations across all cloud providers and instances. The new journeys create swift paths to action, based on the customer’s rich data set. 

How it helped

Universal visibility of problems

AI now powers instant visibility of the highest priority problems across the whole data landscape for all cloud providers and instances

Faster problem-solving

Users are now able to take an insight to action five times as fast as before. 

Optimised onboarding

The new UX has significantly reduced the learning curve for new customers increasing adoption

Kaleidoscope

Map your digital operation

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Bath, BA1 2HA
United Kingdom

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