HAI

Scaling productivity

Strategy Sprint

Service Sprint

Product Sprint

“HAI has now clearly defined its niche as a category specialist from more generalist AI tools like Copilot, the strategy guidance and product design was second to none”

Product Owner, HAI

Snapshot

Rapid use-case collection, mass group demos and an embedded test & learn approach helped this new AI platform convert sceptics to advocates augmenting its corporate 20,000 knowledge worker audience into a 100x power house.

Challenge and impact

A lack of core purpose was left the platform in limbo

HAI’s unique AI ability to take a single task focused prompt and generate a detailed reusable tool was already groundbreaking but was failing to connect to its target audience as they couldn’t differentiate its value from competitors like Copilot. Through a strategy sprint we helped define its niche, create a new workflow with a faster 90 second prompt to publish time including tool self improvement with simulated user testing, the ability to identify unique algorithms to patent and auto match tools to employee job role. Product Sprints were then used to accelerate development. Lastly by collobating with the internal Copilot team we designed a Copilot plugin which leveraged the existing 20k audience by Copilot offering them HAI when a users task was more suited to HAI than Copilot.

Adoption

93%

Demo to customer conversion rate

Efficiency

100x

Platform ability to scale existing knowledge work

Generated

1.5k

Reuasbile tools vs memorising prompt workflows

Objectives

Define its niche

Define a category the platform could own

Compliment existing AI capabilities

Compliment and not duplicate the existing Copilot AI capability

Growth hack adoption

Foster adoption, collaboration and community engagement

What we did

Strategy Sprint

Defined PAI's niche by analysing competitors, understanding target audiences, and co-creating what it should and should not do. Creating a new category it could own.

Adoption through demos

Designed a 30 minute product demo with an outstanding 93% conversation rate by solving the prospect’s use case inside the session. At its peak we were onboarding 100 users per hour through MAD, Mass Adoption Demos.

10x feature release cycle

By fostering community engagement and cultivating product ambassadors, valuable new features were discovered daily. These features were then rapidly designed, tested and engineered weekly using an adapted Product Sprint method.

How it helped

Supercharged user growth

Onboarded hundreds of new customers through organic marketing efforts, fostering a vibrant community

Enhanced productivity

Enabled the creation of over 1500 tools, supporting 20,000 knowledge workers to complete tasks 10x faster

Improved usability

Raised the platform's usability score from 3.2 to 8.5/10, reflecting substantial improvements in user experience

HAI

HAI is in closed beta.

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1 Queen Square
Bath, BA1 2HA
United Kingdom

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